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Lean Innovation Course
Pre-work
Intro to Lean Innovation
What is Lean Innovation?
Why Lean Innovation?
Looking Forward to the Course
Comfort Zone
Prepare for Week 1 – Activity
Borrow a Challenge
You’re All Set
Week 1: Empathy
Week 1 Thought for the Day
Week 1 What to Expect
Entrepreneurial Spirit
Exploration Work
Traditional vs. Lean Innovation
The 3 Enablers of Lean Innovation
Lean Innovation Example
Zooming In
Market Segmentation
Segmentation Matrix
Segmentation Matrix – Activity
What Developing Empathy Means
What is Empathy Work
Conducting Customer Interviews
How to Interview
Customer Interview Script
During the interview
Finding Customers
Go Forth!
Week 2: Customer Needs
Week 2 Thought of the Day
Week 2 What to Expect
Observation vs. Insight
Developing Insights
An Insights Example
Document Observations
Customer Needs – Activity
Getting Uncomfortably Narrow
Why Go Uncomfortably Narrow
Customer-Need Zoom Tool
Customer-Need Zoom – Activity
Customer-Need Zoom Example
Week 3: Bold Solutions
Week 3 Thought for the Day
Week 3 What to Expect
Creativity Warm-up
Going Bold
Going Bold – Activity
Identify the Bold Solution
Identify the Bold Solution – Activity
Minimum Viable Product
What is an MVP?
Solution Zoom Tool
Solution Zoom Tool – Activity
Solution Zoom Example
Sharing Your Story
Week 4: Experimentation Part I
Week 4 Thought of the Day
Week 4 What to Expect
Rapid Experimentation
Rapid Experimentation – Example
Risky Business
Output Produced by Experiments
Experiments “In the Wild”
Entrepreneurial Hustle
Rapid Experiment Tool
Rapid Experiment Tool – Activity
Rapid Experiment Tool: Step 1
What are assumptions?
Rapid Experiment Tool: Step 1 – Activity
Rapid Experiment Tool: Step 2a
Rapid Experiment Tool: Step 2a – Activity
Rapid Experiment Tool: Step 2b
Rapid Experiment Tool: Step 2b – Activity
Running an Experiment
Let’s Create a Hypothesis
Hypothesis Example
Currencies and Metrics
Week 4: Experimentation Part II
The Smoke Test
The Landing Page Test
The Imposter Judo Test
A High Hurdle Test
The Concierge Test
The Wizard of Oz Test
Prototypes
Rapid Experiment Tool: Step 3
Rapid Experiment Tool: Step 3 – Activity
Rapid Experiment Tool: Step 4
Rapid Experiment Tool: Step 4 – Activity
Experiment Guidelines
Run Your Experiment
Week 5: Closing the Loop
Week 5 Thought of the Day
Week 5 What to Expect
What’s Next
Imperfect is Okay
Rapid Experiment Tool: Step 5a
Rapid Experiment Tool: Step 5a – Activity
Rapid Experiment Tool: Step 5b
Rapid Experiment Tool: Step 5b – Activity
Design 2nd Experiment
Go!
Week 6: Pitching With Evidence
Week 6 Thought of the Day
Week 6 What to Expect
The Share Out
Telling Your Story
Share Your Journey
What is Your Story
Storytelling Summary
Course Wrap-Up
A Way of Working
Operationalizing Lean Innovation
Integrating Lean Innovation
Hero’s Journey
Competitive Advantage
Select Page
What is Lean Innovation?
Moves the Needle Founder Brant Cooper shares an overview of Lean Innovation
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