Innovators, Product Builders & Digital Professionals: Learn to Explore
Improve Opportunity Discovery, New Product Development,
and Time to Market
Customers include:
Here’s The Thing: Market Uncertainty is Everywhere
Emerging technology, global disruptions, customer agility−the complexity of the digital era requires you be constantly vigilant in deeply understanding customer needs, while being agile in response to changing market conditions.
Customer-centricity
Being focused on customers does not mean sitting around a conference room table imagining your the customer. Nor is it endless surveys and focus groups. How to you learn how to understand customer needs deeply?
Rapid Experiments
Rapid experiments are not merely for split-testing landing page button colors. Disciplined experimentation helps bust assumptions and cut through biases leveraging real customer behavior. In other words, measuring what customers do versus say.
Working agile
Without (necessarily) implementing process heavy, capital ‘A’ Agile practices, learning how to leverage specfic agile ceremonies to plan, execute, measure, and improve work ensures achieving desired outcomes more efficiently.
The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.-
– Peter Drucker
You Are Six Weeks Away From Driving Impact
Here’s what we will cover week by week
Pre-work
The prep module helps you prepare for the course with an introduction to the Lean Innovation concepts, setting some expectations, and a little bit of “homework.”
Week 1: Empathy
The week 1 module helps you understand what empathy is, how to develop it for your customers, and how to group your customers into market segments.
Week 2: Customer Needs
Week 3: Bold Solutions
Week 4: Rapid Experimentation
Week 4 provides a step-by-step guide for setting up and running your first experiment, including prioritizing assumptions, and developing a testable hypothesis.
Week 5: Closing the Loop
Closing the Loop finishes off the rapid experiment loop by documenting results, developing insights, and coming to a decision regarding what to do next.
Week 6: Pitching with Evidence
On their own ideas are a dime a dozen. Week 6 teaches you how to assemble what you’ve learned, justify your decisions based on evidenc, and share your jourey in an impactful way.
Includes 2 Coaching Sessions
Included with the course are two virtual meetings with our Lean Innovation experts to answer questions and personally guide your learning.
Check out a sample of Tools and Templates
Customer-Need Zoom
Create a persona that represents a market segment based on a real person, not a fantasy ideal.
Solution Zoom
Create a description of a proposed Minimum Viable Product based on empathy work.
Rapid Experiment Tool
A step-by-step visual guide to designing and running a experiment based on your riskiest assumption.
What Makes Us Different?
Accessibility
Easy to understand, easy to follow, self-paced course designed to answer the what, why, and how of lean innovation.
Commitment
MTN has helped dozens of the largest brands in the world adopt an ‘enrepreneurial spirit’ to solving complex business issues.
Expertise
Course is based on our unique blend of high-tech startup, big corporation experience, and innovation thought leadership.
Guidance
Superior online content supported by professional, veteran coaching to guide particpants toward driving impact.
Quality
Home-grown methods without dogma, based on a decade of real world work ensures the system works as advertised.
Toolkit
Time tested tools to help guide your exploration, hone the craft, make it your own, and share your journey others.
Some Organizations are Racing to the Front
Nike
“I highly recommend MTN to any enterprise that feels projects. get stuck, burn cash, and don’t deliver results (i.e., every enterprise).”
Brian Daly, Director of Strategic Invesments
Humana
“We used MTN’s lean innovation to shift away from large interventions, and toward faster ways to change the customer experience. Now we have a framework for building discipline into the way we experiment.”
Geeta Wilson, Vice President Consumer Experience
ING
“Working with Moves The Needle will innovate your mindset.”
Gerrit Stoelinga, Regional CEO Wholesale Banking
7/11
“I lead a traditional franchise business unit, and they have opened my eyes to new ways of solving problems and providing value to my customers.”
Aaron Yount, Director Franchise Sales & Systems
“One’s destination is never a place, but a new way of seeing things.”
– Henry Miller
The Lean Innovation Course: The Best Gift For Your Career
Busting assumptions
It used to be the strongest opinion won out. But that’s less and less the case. The digital world demands bringing evidence to the table.
Cutting through bias
Everyone is biased baseed on their own experiences. That’s human. There’s nothing inherently wrong with that. But it does mean missing out an opportunities.
Being agile
Admitting what you don’t know is tough in the corporate world. Being able to change course based on evidence is more powerful.
You Have 6 Weeks Access to Our Proprietary Content + Lifetime License to Our Tools for $795 USD
These methods are used by the most successful high-tech companies in the world. They’ve been tailored, however, for the “rest of us.” Practices and tools known by a relatively few people, and yet applicable to any job in any company where some amount of uncertainty exists. Those in innovation or new products faces a lot uncertainty. But so do sales people, marketing managers, IT and HR professionals. They key is to learn when and how to apply thse exploration skills. That’s what we’re here for!
What Should You Expect?
Here’s what the guided journey into exploration includes:
Expert content, best practices, and some new ideas that elevate your understanding when and how to applying learning to your job.
Specific exercises to help you apply the new skills in the real world, including help overcoming common obtacles.
Expert coaching from seasoned professionals to inspire, answer questions, and help you drive impact.
We Don’t Just Teach You “Lean Innovation”, But How to Do it. How to Drive Impact.
You can read the books (we’ve written a few!). You can peruse blogs, newsletters, and listen to the aspiratonal podcasts. But nothing works better than doing. These new skills take practice. To be honest, we can’t force you to go through the excerises with discinpline and diligence. But if you do, we can guarantee that you’ll possess new skills required for the digital age.
We blend the best of:
Human-centered design
Agile principles
Rapid Experimentation
Evidence-informed decision making
Imagine This Day: A Leader Walks Up to You in the Breakroom
“I heard about your presentation. I don’t know how you did it, but serveral people are super impressed by the evidence your presented. We really might change course based on it. Congratulations.”
I can’t tell you how excited I am that “customer-centricity” finally went beyond lip service. I am hopeful we can expand this to be standard practice. Would appreciate your ideas how we can incorporate this in other parts of the business.”
“Finally someone has brought me a pitch where I can see the value to both the customer and the orgnization. I think we need to dive a little deeper into marketing channels, But this is really somenthing I can get behind. Great job.”
Impress The Leader Guarantee: 30-Day Refund
If after 30 days you’re not seeing value, we will return your money.
Show us your work
Let us try to make it right
If that fails, we will refund 100% and you can keep the toolkit.
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